The very first step in a communications or marketing strategy is defining your target audience so that you can tailor your message or pitch accordingly.
Creating a target market profile is often the most overlooked and difficult aspect of a campaign design.
The very first step in a communications or marketing strategy is defining your target audience so that you can tailor your message or pitch accordingly.
Creating a target market profile is often the most overlooked and difficult aspect of a campaign design.
Content is increasingly working its way to the forefront of all marketing strategies, as it becomes a crucial element that reaps big rewards.
The key point is the way you allocate your budget between content marketing, social media, traditional PR or offline media before your overall marketing plan and concepts are defined.
We believe in the 360-degree marketing approach that mixes online and offline media at the same time. In fact, such marketing campaign focuses on communicating a consistent message through all the marketing mix elements.
The very first step in a communications or marketing strategy is defining your target audience so that you can tailor your message or pitch accordingly.
Creating a target market profile is often the most overlooked and difficult aspect of a campaign design.
